Rep your new favourite team, the Bel-Air Academy, with this bold collaboration jersey. Just like our replica jerseys, this piece features twill name and numbers as well as the Bel-Air Athletica embroidered logo and collaboration jocktag. Step up your street style look today!

The Fresh Prince of Bel-Air was, and remains to this day, a pop culture phenomenon. Drawing tens of millions of viewers per episode in its heyday, fans tuned in around the world to watch the lives of The Fresh Prince himself, Will Smith, and the affluent Banks family in an exclusive community of Los Angeles. For many viewers in the 90s, it was their first time ever seeing an upper-class black family represented on television, while its storylines depicting issues of race, wealth and family still feel as strikingly relevant today as they did 30 years ago. With the launch of Bel-Air Athletics in 2019, Will Smith drew on these themes, not just with the styles that played on 90s nostalgia, but through creating a brand that’s focused on the power of sports communities to support personal growth.